It helped me understand my customers and revolutionize my firm

Image by stevanvranes from Pixabay

During university, one of my classmates was the son of a fertilizer industry billionaire. Once we were in a marketing case class, analyzing the case of a certain jeans brand whose trousers cost more than $300.

This wealthy friend told me:

Whoever buys jeans for 300 dollars has a serious need for something else, not only for jeans. I would never pay so much for a pair of trousers.

It amused me that this phrase came from the mouth of a billionaire. But the point was right. Nobody who buys a pair of jeans with a price tag 900% higher…


Of these 5 countries, I lived in 3 of them. The other 2 are well-known among the expatriate community.

Image by Horst Tinnes from Pixabay

Since I was 15, I dreamed about living abroad for multiple reasons. Some were real, like my willingness to escape the Brazilian violence (including the murder of a family member). Others were fantasies from my mind, or as the maxim says, the feeling that the grass always looks greener on the other side of the fence.

This plan to move abroad even influenced my choice for a university degree. That is why I refused to apply to law school and studied economics and management.

But most Brazilian expatriates already have either solid careers, luring recruiters from abroad, or they have…


They employ almost 1/4 of the workforce, but in less than 10 years these jobs will be history.

Image by Niran Kasri from Pixabay

Future events are uncertain, and detailed information about times to come is impossible. But we can use current trends, technological innovation, and reliable information to predict likely scenarios.

During most of my career, this is what I did while working for global airlines. It worked fine — most of the time we were right. Predictions saved considerable money for these companies.

Saving money. In that lives the biggest benefit of futuristic reflections. Predictions are useful when we are planning our next investment or career choice.

The billionaire Bill Gates wrote a book called The Road Ahead twenty-six years ago. There…


It is not about the fridge full of ice cream.

Image: Mohamed Hassan/Pixabay

During my last semester at the University of Sao Paulo, there was a book causing a gigantic corridor buzz.

The name of it was Thinking, Fast and Slow, by Daniel Kahneman. It covers, among other themes, human cognitive biases. One of the most discussed subjects is loss aversion.

To understand it, imagine how unpleasant is to lose $50 in the street. Rate it on a scale from 0 to 10, where 10 is the most unpleasant situation possible. Now imagine finding $50 on the sidewalk. Rate it on a scale from 0 to 10, but now 10 means the most…


Brazilian folk wisdom has something to teach modern people.

Photo by Tom Schuller on Unsplash

As a teenager, once I complained to my dad about how hard it was to manage all high-school duties, plus part-time job and sports training.

He could just say something in the line of “imagine when you start to work full time and have your kids to take care of”. That is what some parents would say, and they are not wrong. As teenagers, we often misrepresent how harsh is our reality.

Teenagers cannot, however, understand that when they have kids and full-time jobs, it may be harder. They cannot understand that because they are still not at this point…


Start a new life at full speed!

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You are moving out! It is a new step in life — an increasingly frequent step. According to FiveThirtyEight, a person in the USA moves on average 11.4 times during a lifetime.

Millennials break this number much earlier. As the author of this article, for example.

I am not a globetrotter, but just a random, simple entrepreneur. Still, in the last 15 years, I moved 17 times, to 6 different cities, in 4 different countries, on 3 distinct continents. There are a couple of things that I learned through practice.

Some of these experiences were painful. Like when you realize…


The “Steering Wheel’s” choreography didn’t fit the image of the German automaker

Photo of a Mercedes at night in the rain
Photo of a Mercedes at night in the rain
Photo by Ye Massa on Unsplash

Buzz marketing (sometimes also called viral marketing) is one trend that erupted in 2013/2014 and is still roaming around. It happened at the same period when both YouTube and Facebook crossed the 1 billion user barrier.

This is not a coincidence. The video platform and the social media network are the conduits of most viral ads.

Some of them are incredibly successful. Think about how the 2015 campaign “Straight Outta Compton” (from the company Beats by Dr. Dre) attracted 7 million people for their website and got 15,000 retweets per second during the two first days, all by harnessing the…


Writing and publishing a book is similar to a high-performance Bootcamp. Here is what happened to me.

Photo by krisna iv on Unsplash

The writer Joseph Epstein — don’t confuse him with Jeffrey Epstein — once wrote:

81 percent of Americans feel that they have a book in them — and should write it.

We all have many stories of defeats, victories, and experiences to tell each other. The increasing number of podcasts or YouTube channels where people from all age narrates their lives proves this. We all have a book inside us — sometimes, more than one. But still, very few people put this on paper. A tiny fraction publishes it.

The most common excuse is that publishing a book demands considerable…


By 2030, these jobs will nearly disappear. This may be good news.

Photo by Christiann Koepke on Unsplash

I am not a big fan of predictions, especially because most of them go terribly wrong.

There is one type of prediction, however, that since my childhood does not fail in becoming reality: the prophecies about dying jobs.

During High-School (at the risk of revealing my age, that mean twenty years ago), teachers told us how services like DVD-by-mail and later Video-on-demand would unemploy people from the nearby Blockbuster or 100% Video (a Brazilian defunct video rental store). They also told us how the Internet would take the work from telephone catalog sellers.

All of them turned to be true.


We began the largest inflationary cycle of the XXI century, and some business may thrive.

Photo by Imelda on Unsplash

The Perfect Storm is Coming

There are a myriad of reasons for inflation.

  • Shortage of basic materials. Eg: If the OPEP (a cartel of large oil-producing countries) reduces oil extractions, the fuel and heating prices increase. This increment affects most industries, so they also need to raise their prices. Then comes inflation.
  • Strong customer demand. Imagine that for more than a year, the government prohibited everyone from buying new cars. When the prohibition ends, thousands of families will run to car dealers to change their old sedans for a newer model. Car sellers will raise prices, also to compensate for the losses they had during…

Levi Borba

Former 5-Star airline specialist, founder of Small Business Hacks https://www.youtube.com/c/SmallBusinessHacks and https://expatriateconsultancy.com

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