It helped me understand my customers and revolutionize my firm

During university, one of my classmates was the son of a fertilizer industry billionaire. Once we were in a marketing case class, analyzing the case of a certain jeans brand whose trousers cost more than $300.

This wealthy friend told me:

Whoever buys jeans for 300 dollars has a serious…

How old do you have to be to start a small business? Here is a proven answer.

Once I saw a CEO from a prestigious technology firm complaining how young professionals unrealistically expect dizzying ascents up the corporate ladder at the start of their careers.

These are folks who have received two or three promotions in a row, either by luck or by exceptional performance, now believe…

What are the most beautiful beaches in the world (IMHO)?

I have a friend who hates treading on the sand. This was a great surprise to me as a beach-obsessed person. This article is not for you if you despise sandy beaches, clear water, and well-mixed drinks.

If, on the other hand, you value interaction with nature (and vitamin D)…

Crucial Advice for Anyone Coming from a Warm Country

In Europe, there is a sizable amount of expatriates from warm places like Australia, Latin America, or the southern regions of the USA. Among them, issues like cultural shock, the different meanings of common gestures, transportation, and even idiomatic embarrassments receive attention enough.

But the “temperature” hindrances are hardly discussed…

By Employing Some of the Most Brilliant Psychologists on Earth

Is Social Media Negative?

The short answer? Yes, Social Media has harmful effects on your social relations, while it benefits corporations wishing to target their ads on very specific consumer segments.

But it is not that simple.

This should come as no surprise if you ever read the book Digital Minimalism from Cal Newport.

Insider tips from a hospitality business owner.

December 2019. I stayed in this great 5-star hotel in Istanbul. Breakfast included and paying absolutely nothing.

September of 2021. Again, another 5-star hotel for free — I didn’t pay even for the transfer to and from the hotel.

Is that possible?

Not only it is perfectly possible, but every…

Levi Borba

Former 5-Star airline specialist, founder of Small Business Hacks and

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