Writing about Business and Economics. Former 5* airline specialist. I lost my memory after a skiing accident.

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Table of Contents

· My Most Read Articles
· Bio
· Books that I published
· Tools I recommend
∘ For Entrepreneurs
∘ For Writing
∘ For Life
· What would you like me to write about?

My Most Read Articles


Hi! I am Levi Borba, writer, entrepreneur, amateur snowboarder, and a former resident of Chile, Middle East, and Brazil. I am currently based in Poland working on my companies and writing about business and economics.

After graduating in Business Administration at the University of Sao Paulo (USP), I worked for the financial solutions department of a global energy trader. One year later I had an offer…

It helped me understand my customers and revolutionize my firm

Image by stevanvranes from Pixabay

During university, one of my classmates was the son of a fertilizer industry billionaire. Once we were in a marketing case class, analyzing the case of a certain jeans brand whose trousers cost more than $300.

This wealthy friend told me:

Whoever buys jeans for 300 dollars has a serious need for something else, not only for jeans. I would never pay so much for a pair of trousers.

It amused me that this phrase came from the mouth of a billionaire. But the point was right. Nobody who buys a pair of jeans with a price tag 900% higher…

I use these axioms and they granted me peace of mind.

Image by Ahmad Ardity from Pixabay

Brazil is not a rich place. It has plenty of natural resources, but in terms of per capita wealth, it is far from the first tier.

According to the latest IMF report, the Brazilian annual GDP per capita (or annual income per capita) is $7011. It is in the same category as Turkey, Peru, Thailand, or China. Among the 195 countries present in the IMF report, Brazil has only the 87th highest per capita income.

It may surprise you to know, however, that Brazil is also one of the major markets for luxury goods and expensive vehicles on the planet.

Is it a good time to buy a home?

Image by Radoan Tanvir from Pixabay

Renting vs Owning a House

There are a few major decisions with the potential to change our paths.

  • When we are still teenagers or in the early 20s, picking careers and (if any) academic degrees.
  • When we decide to marry and have kids, or not.
  • If we will rely on public pensions (hint: don’t) or private savings for retirement.
  • When we decide between renting or buying a house.

It is difficult — it not impossible — to decide about the first two listed above based on calculations. But the answer to the dilemma between buying or renting a house is easier to get.

Don’t worry…

The 3 pillars that held the fragile structure of global pension systems are crumbling.

Image by Gaspard Delaruelle from Pixabay

Pension systems are Ponzi schemes on a hasty path to collapse

State pensions have been in a state of decline for the last few decades. The main reason is that there are not enough young people to contribute and fund the pensions of the older generations.

There is a thing most people don’t get about social security: when you retire, you will not use the money that you contributed. Your contributions will be long gone, paid to your grandparents or parents. Who will pay for your retirement?

The next generation. Our kids. But how many kids do we have?

The decline in birth rates is widespread all over the world, but…

You will make the most of your savings in these places.

Image by Jerzy Andrzej Kucia from Pixabay

Most of the days, I leave my office around 20:00, a time I established years ago.

Last Thursday, however, I left work earlier, at 18:00, to enjoy more of the summer daylight. Then I realized why I leave work at 20:00. In a metropolis with 2 million inhabitants, the traffic of 18:00 is just unbearable. It took over one hour to make half of my way home.

Why do I live in an overpriced capital city with polluted air, above-average criminality levels, spending hours in traffic? On, because we (my wife and me) need to make money, that is why.

Hiring a Virtual Assistant freed me enough time to write 3 books in a year

Image by rony michaud from Pixabay

During the 2020 lockdown, my two companies remained closed for months. To not remain idle, I applied the Talebian concept of the barbell strategy by starting a new business unrelated to the other two.

Fast-forward to 2021, and most of the restrictions were lifted. A fresh problem came to the surface.

I didn’t have enough time to manage all 3 enterprises and invest in my career as a writer. When I evaluated how I spent my time, I found that I lost more than half of my hours to routine tasks — tasks that someone else could perform remotely.


But they don’t realize how these items are so inexpensive in Brazil.

Photo by Helena Lopes on Unsplash

Tell a Brazilian that his country has some good-quality stuff for ridiculous prices, and it is likely that he will disagree or expect a joke involving bribes and crime.

As a Brazilian myself, for long I held this belief that in my country, almost everything is overpriced and overtaxed (like iPhone or PlayStations), or has a lower standard of quality — like some Brazilian basic car models that cannot be sold in Europe due to safety concerns).

Electronics and industrial goods can be costly in Brazil, but this is not valid for many utilities and staples.

Things more necessary than…

Please, do not commit the same mistake I did.

Image by OpenClipart-Vectors from Pixabay

Have you ever had a scene like that during a collective farewell, be it from high school, university or workplace?

- Let’s promise to ourselves that this will not be our last meeting, guys! We will do it at least one time per year! Deal?

Everyone agrees.

Years come and years go, without the meetings happening again. Sometime later, you lose contact with your old friends, including the ones that supported you to take career decisions or listened to your complaints about life. It’s hard to deal with this disconnection, especially when you don’t know others nearby.

Do people still remember you?

Because at some…

A tale about a lost bet.

How Rip Currents Work. National Weather Service, Wilmington, NC, Public domain, Licensed via Wikimedia Commons

I am not excellent at many things.

Maybe I am good at doing coffee using a Moka pot, or at choosing the best mandarines in the supermarket. But excellent, I am only at one thing:


I am really good at it. Not because of some mystical gift, but because I bet only when I find someone with absurd premises willing to make a wager — most of the time, they are economists.

Three years ago, I asked a friend about his age. He answered me with another question.

“How old do you think I am, Levi?”

“I don’t know…

Levi Borba

Former 5-Star airline specialist, founder of Small Business Hacks https://www.youtube.com/c/SmallBusinessHacks and https://expatriateconsultancy.com

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