What Is the Best Day of the Week to Fly in 2023?

Hint: If you want to save money, avoid flying on Mondays and Fridays and choose this day instead.

Levi Borba


What Is the Best Day of the Week to Fly in 2023
If you ever asked on what days of the week is it cheaper to fly, the answer is a few paragraphs away. Photo created using Canva.

Ps: Remember to check our Youtube channel, The Expat.

Years of working as a specialist at the headquarters of the world’s best airline led me to one conclusion:

Commercial strategy, Revenue Management*, IT, and the Marketing area inside airlines are all integrated to excel at one particular skill: segmenting customers.

*-Revenue Management (or RM) is a set of tools that uses data and analytics to optimize product availability and price with the ultimate goal of maximizing revenue. In other words, is the scientific method for analyzing consumer behavior in relation to product offer and price.

And here is why this matter to you: Playing with their segmentation can help you save thousands of dollars on your next trip.

I’m talking about pricing disparities that represent close to 40% of the overall cost of a ticket.

The expected consumer behavior serves as the framework for how airlines define their business strategies. Many of the models work with an important concept called Willingness to Pay.

Check also: The Airplane You Fly May Increase the Chance of a Fatal Accident by 9000%

What is Willingness to Pay

According to the HBS Business Insights, WTP, or “willingness to pay,” refers to the highest price a consumer is prepared to pay for a good or service. It can be a fixed monetary amount or, in some situations, a price range.

It’s crucial to remember that the desire to pay a specific price for a good or service isn’t constant. A customer’s willingness to pay might fluctuate depending on a variety of factors, internal or external.

Customers may be willing to pay more for goods or services when they have an urgent need. They might be more inclined to pay more when there is a real or perceived shortage in supply.

On the other hand, a customer’s willingness to pay for the product of company X may go down if a new competitor Y, with a stronger brand name, comes along or…